Coming next week: A dozen new Purim ads and postcards by Tekiyah Creative. From classy and clean to funky and outlandish, the new designs are designed to appeal to a variety of demographics. They will be available on our Tekiyah on Demand site beginning next week. The cost for using one of our ready-made designs (including customization) is $70, and your proof is usually ready within two business days. To view all our ready-made designs and learn more about this service, visit: TekiyahonDemand.com.
Using humor in advertising and marketing campaigns is one of the most effective ways of getting your target audience’s attention, while creating a positive brand association at the same time. Studies have shown that humor improves both attention and retention of information. So if you want people to listen and remember, whether it is a lecture or an ad, humor is a powerful tool.
Humor cuts through a cluttered marketplace and capture the attention of jaded consumers, especially nowadays, and can make you look good. With Purim coming up, now may be the best time to try out using humor. But, there are a few points to keep in mind:
Continue reading “That’s Funny: Marketing With Humor” »
Tekiyah was approached by Rabbi Levi Notik of Chicago, representing a consortium of Chabad organizations organizing a regional Shabbaton for students and young professionals in the Chicago area. Targeting both students and young professionals with a single campaign would be a major challenge. Also, the guests would be hosted by families in the Chabad community of West Rogers Park, so it was important to strike a balance in creating something that would attract students, but also make the community feel proud. Marketing materials would also be needed to attract volunteers in the community to host the students.
Tekiyah created a stylish but understated ad that leaned toward the maturity of young professionals. The thinking was that students would attend an event for young professionals, but young professionals might avoid an event that was overtly appealing to students. We also created a matching ad with a different message to recruit community members.
“Everything was expertly crafted with our intended audience in mind. Not just the design, but also the style of the writing, and the wording itself. It was clear throughout that Tekiyah had an intuitive grasp of the marketing needs of this project and what would speak to students and young professionals.”
Read more to view the ads.
Continue reading “Engage & Conquer” »
