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	<title>Tekiyah Creative</title>
	<link>http://tekiyah.com</link>
	<description>Chabad Graphic Design, Graphics, Designer, Lubavitch, Flyers, Postcards, Jewish, Creative Services, Advertising, Marketing, Fundraising</description>
	<lastBuildDate>Wed, 11 Jan 2012 15:05:35 +0000</lastBuildDate>
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		<title>Coming Soon: Purim on Demand</title>
		<description><![CDATA[Coming next week: A dozen new Purim ads and postcards by Tekiyah Creative. From classy and clean to funky and outlandish, the new designs are designed to appeal to a variety of demographics. They will be available on our Tekiyah on Demand site beginning next week. The cost for using one of our ready-made designs [...]]]></description>
		<link>http://tekiyah.com/coming-soon-purim-demand</link>
			</item>
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		<title>That&#8217;s Funny: Marketing With Humor</title>
		<description><![CDATA[Using humor in advertising and marketing campaigns is one of the most effective ways of getting your target audience’s attention, while creating a positive brand association at the same time. Studies have shown that humor improves both attention and retention of information. So if you want people to listen and remember, whether it is a [...]]]></description>
		<link>http://tekiyah.com/funny-marketing-humor</link>
			</item>
	<item>
		<title>Engage &amp; Conquer</title>
		<description><![CDATA[Tekiyah was approached by Rabbi Levi Notik of Chicago, representing a consortium of Chabad organizations organizing a regional Shabbaton for students and young professionals in the Chicago area. Targeting both students and young professionals with a single campaign would be a major challenge. Also, the guests would be hosted by families in the Chabad community [...]]]></description>
		<link>http://tekiyah.com/engage-conquer</link>
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		<title>Think Outside the Books</title>
		<description><![CDATA[Bookmarks are a unique, economical and effective way to communicate a message to your guests during High Holiday services. Several clients have asked us to develop bookmarks for a variety of fundraising and marketing purposes: You don&#8217;t charge membership, but the bills have to be paid – a handy donation card on the bookmark gives [...]]]></description>
		<link>http://tekiyah.com/thinking-book</link>
			</item>
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		<title>Marketplace Psychology</title>
		<description><![CDATA[In the task of creative effective advertising and marketing concepts, it is crucial to understand the psychology of how people make &#8220;purchase&#8221; decisions. True, in our field we are not selling a product per se, but we are asking people to &#8220;buy in&#8221; to what we&#8217;re offering. The psychology of buying in can be broken [...]]]></description>
		<link>http://tekiyah.com/marketplace-psychology</link>
			</item>
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		<title>Think Different</title>
		<description><![CDATA[There&#8217;s something different about the Valley Chabad Hebrew School in New Jersey&#8217;s Bergen County. But how do you get that message across to the community? &#8220;We wanted a slightly off-beat, high-impact ad that would communicate the message instantly in both image and words,&#8221; explains Rabbi Dov Drizin of Valley Chabad. Tekiyah conceived of an ad [...]]]></description>
		<link>http://tekiyah.com/think-different</link>
			</item>
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		<title>Welcome to the Creative Frontier</title>
		<description><![CDATA[Our intention is to use this publication as a medium through which we can connect, explore ideas about Chabad marketing, and share what&#8217;s happening at Tekiyah. We are currently developing several exciting new projects, initiatives and resources for Chabad, and we look forward to sharing them with you in the coming months. Share this on:]]></description>
		<link>http://tekiyah.com/welcome-to-the-creative-frontier</link>
			</item>
	<item>
		<title>What’s Our Brand?</title>
		<description><![CDATA[The first step in marketing, even before determining your market, is to know who you are. This especially true when it comes to Chabad, since we&#8217;re not merely trying to capture a certain audience, but we&#8217;re here to impart certain truths. So we have to ask ourselves: How do we embody these ideals in our [...]]]></description>
		<link>http://tekiyah.com/brand</link>
			</item>
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		<title>Effective Fundraising</title>
		<description><![CDATA[Several weeks ago, Rabbi Chezky Wolff of Chabad at Cardozo approached Tekiyah for assistance with a crucial new fundraising initiative. His organization and its flagship J-Grads NYC program were at a crossroads, experiencing tremendous growth and requiring serious investment to create a space that will accommodate it. Opportunities were knocking, so a serious fundraising brochure [...]]]></description>
		<link>http://tekiyah.com/effective-fundraising</link>
			</item>
	<item>
		<title>Maor Logo</title>
		<description><![CDATA[Share this on:]]></description>
		<link>http://tekiyah.com/maor-logo</link>
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