Bookmarks are a unique, economical and effective way to communicate a message to your guests during High Holiday services. Several clients have asked us to develop bookmarks for a variety of fundraising and marketing purposes: You don’t charge membership, but the bills have to be paid – a handy donation card on the bookmark gives […]
In the task of creative effective advertising and marketing concepts, it is crucial to understand the psychology of how people make “purchase” decisions. True, in our field we are not selling a product per se, but we are asking people to “buy in” to what we’re offering. The psychology of buying in can be broken […]
There’s something different about the Valley Chabad Hebrew School in New Jersey’s Bergen County. But how do you get that message across to the community? “We wanted a slightly off-beat, high-impact ad that would communicate the message instantly in both image and words,” explains Rabbi Dov Drizin of Valley Chabad. Tekiyah conceived of an ad […]