The 11th Annual Chabad on Campus International Kinus scored big with Chabad House directors and supporters who attended the annual conference, and Tekiyah Creative is proud to have recorded an assist in helping Chabad on Campus achieve its goals. This year’s event was very well attended, and the team at Chabad on Campus introduced many […]
One of the classic branding/marketing conundrums every company or organization needs to confront in setting its overall brand and marketing strategy is: Are we a “branded house” or a “house of brands”? The branded house approach means that one primary brand is firmly established and carries through all the product offerings: Chabad Hebrew School, Chabad […]
At Tekiyah, we are big believers in simplicity. Some accuse us of worshiping it (G-d forbid). Often the goal or message of a project gets lost in its sophistication. Sometimes, when you try to say everything, nothing actually gets across. This applies to everything to design and marketing to organizational structure and strategy. The mystical […]