One of the classic branding/marketing conundrums every company or organization needs to confront in setting its overall brand and marketing strategy is: Are we a “branded house” or a “house of brands”? The branded house approach means that one primary brand is firmly established and carries through all the product offerings: Chabad Hebrew School, Chabad […]
Using humor in advertising and marketing campaigns is one of the most effective ways of getting your target audience’s attention, creating a memory, and getting them to share your message with their friends, while creating a positive brand association at the same time. Studies have shown that humor improves both attention and retention of information. […]
In the task of creative effective advertising and marketing concepts, it is crucial to understand the psychology of how people make “purchase” decisions. True, in our field we are not selling a product per se, but we are asking people to “buy in” to what we’re offering. The psychology of buying in can be broken […]