Tekiyah Creative


The ‘Branded House’ versus ‘House of Brands’ debate

One of the classic branding/marketing conundrums every company or organization needs to confront in setting its overall brand and marketing strategy is: Are we a “branded house” or a “house of brands”? The branded house approach means that one primary brand is firmly established and carries through all the product offerings: Chabad Hebrew School, Chabad […]

Simply Kiddush

At Tekiyah, we are big believers in simplicity. Some accuse us of worshiping it (G-d forbid). Often the goal or message of a project gets lost in its sophistication. Sometimes, when you try to say everything, nothing actually gets across. This applies to everything to design and marketing to organizational structure and strategy. The mystical […]